%0 Journal Article
%T Consumer Preferences and Perceptions towards the use Colored Oral Solid Dosage Forms in Baghdad
%A Inas Rifaat Ibrahim
%A Mohamed lzham M.I
%J Archives of Pharmacy Practice
%@ 2320-5210
%D 2010
%V 1
%N 1
%P 15-19
%X Objective: The main aims of this study were to determine consumers' preferences and perceptions in Baghdad towards the color of Oral Solid Dosage Form.

Materials and Methods: A cross sectional study was conducted using a self-administered questionnaire. A convenient sampling method was adopted to approach the consumers visiting the community pharmacies in Baghdad. The data collected was analyzed using SPSS version 16 F. A non-parametric statistics i.e [Chi-square, Mann-Whitney and Kruskal-Wallis tests] were used to evaluate the association of demographic variables with respondents perceptions toward physical characteristics of Oral Solid Dosage Form.

Results: Colored OSDF was preferred by 76.4% of consumers. Significant differences in this preference were found among genders (P=0.029); age (P
%U https://archivepp.com/article/consumer-preferences-and-perceptions-towards-the-use-colored-oral-solid-dosage-forms-in-baghdad