TY - JOUR T1 - Consumer Preferences and Perceptions towards the use Colored Oral Solid Dosage Forms in Baghdad A1 - Inas Rifaat Ibrahim A1 - Mohamed lzham M.I JF - Archives of Pharmacy Practice JO - Arch Pharm Pract SN - 2320-5210 Y1 - 2010 VL - 1 IS - 1 SP - 15 EP - 19 N2 - Objective: The main aims of this study were to determine consumers' preferences and perceptions in Baghdad towards the color of Oral Solid Dosage Form. Materials and Methods: A cross sectional study was conducted using a self-administered questionnaire. A convenient sampling method was adopted to approach the consumers visiting the community pharmacies in Baghdad. The data collected was analyzed using SPSS version 16 F. A non-parametric statistics i.e [Chi-square, Mann-Whitney and Kruskal-Wallis tests] were used to evaluate the association of demographic variables with respondents perceptions toward physical characteristics of Oral Solid Dosage Form. Results: Colored OSDF was preferred by 76.4% of consumers. Significant differences in this preference were found among genders (P=0.029); age (P UR - https://archivepp.com/article/consumer-preferences-and-perceptions-towards-the-use-colored-oral-solid-dosage-forms-in-baghdad ER -