TY - JOUR T1 - The Impact of TikTok on Pharmacy Education: Enhancing Drug Information Mastery Through Video Learning A1 - Bahar Graefen A1 - Uzoma Emeakoroha A1 - Samah Qasmieh A1 - Nadeem Fazal JF - Archives of Pharmacy Practice JO - Arch Pharm Pract SN - 2320-5210 Y1 - 2023 VL - 14 IS - 4 DO - 10.51847/GJXdvZJz7N SP - 49 EP - 54 N2 - TikTok, a well-known application for creating and posting short videos on social media, is an untested educational tool. This study examines ways in which TikTok has impacted pharmacy education with a specific focus on learning concerning drugs. The study compared two groups to see if there are differences between the group using traditional learning strategies – such as textbooks and online resources – and the group using the TikTok platform. Multiple-choice tests were used to evaluate the performance of the two groups. Results show a statistically significant difference between traditional and TikTok-supported learning groups regarding academic performance, highlighting the potential of TikTok-supported learning for improving learning outcomes. These results make valuable contributions to the study of teaching methods and provide evidence of encouraging impacts for implementing advanced social media-based learning strategies in traditional learning environments. This highlights the value of studying diverse and motivating techniques to improve student learning, particularly in pharmacy education. UR - https://archivepp.com/article/the-impact-of-tiktok-on-pharmacy-education-enhancing-drug-information-mastery-through-video-learnin-2y1sgjqiunrsg63 ER -