Determining the impact of the perceived image, antiquity, reputation, advertisements and quality of products of Behrooz food industry on customer loyalty

The present study examines the impact of the perceived image, antiquity, reputation, advertisement and quality of the products of Behrooz food industry on customer loyalty. This is an applied research, descriptive in terms of nature and it is a survey as far as the type of study is concerned. The statistical population of the present study consists of customers who use Behrooz food industry. Descriptive statistics were used for the demographic variables of the research and inferential statistics, including correlation test, paired t-test and Kolmogorov-Smirnov test have been used to analyze the collected data with the help of SPSS software. Based on the obtained results, antiquity, reputation, advertisements, quality and the perceived image of Behrooz food industry have impacted customer loyalty.