Investigating thought self-leadership on sales performance with the role of sales skills and consistent sales behavior and self-efficacy mediation

The purpose of this research is to investigate thought self-leadership about sales performance with the role of sales skills and consistent sales behavior and self-efficacy mediation. This research is in terms of its purpose and is non-test (descriptive) from the perspective of the data collection method, since none of the variables are controlled or modified. The overall research approach is quantitative. The statistical population of the study consisted of sellers of Karaj Hospital food industry. To calculate the sample size required for research, the Cochran formula has been used for a limited population, with a sample size of 130. A questionnaire was used to collect data and data for analysis. The results of this study were analyzed using SPSS and smart.pls software at two descriptive and inferential levels. The results of data analysis using structural equation model showed that self-efficacy has a positive and significant effect on sales skill and consistent sales behavior. Sales skills have a positive and significant effect on sales performance. But the sale behavior consistently did not have a significant effect on sales performance. Self-efficacy did not have a significant mediator on the relationship between self-leadership and sales performance, but the relationship between thought self-leadership and sales skills also had a significant mediator role between self-management thinking and consistent sales behavior.