People always seek to invent ways to beautify and make their bodies look good, and by making changes in their bodies, he seeks to satisfy the natural, spiritual, and social need for beauty. In the last decade, special attention has been paid to medical issues in the form of medical sociology; one of these important cases is cosmetic surgery. Because in today's society, due to many reasons and the emphasis on certain beauty standards (whether right or wrong), appearance has become of great importance, and many people suffer all kinds of hardships because of it. Therefore, the present article tries to identify the factors related to it by sociologically investigating the tendency to beautify with surgery. Based on the results of this study, women's motivation to perform beauty procedures is classified into two general categories: personal motivations (self-oriented motivations) and extra-personal motivations (super-self-oriented motivations). Personal motivations are classified at the micro level of analysis; extra personal motivations are classified into two levels of middle and macro analysis according to the situation and conditions in which people are placed. At the middle level, family and family conditions, and at the macro level, social conditions are the source of motivation to perform effective cosmetic surgery, which is different according to the situation. The results of this study showed that the most important variables affecting cosmetic surgery include the following: perception of the body, social acceptance of the body, level of religiosity, social pressures, self-confidence, cultural-media consumption, socio-economic base, age, being married or single, education and income have an effective role in doing cosmetic surgery.
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