A Study of the Role of Use of Cyber Social Networks in Family Identity (Case Study: Citizens of Tehran)

The current study has been conducted aiming at assaying the influence of the scale of the use of cyber social networks on the social identity of the families of Tehran City. The number of the statistical population is equal to 2915543 and the sample volume has been calculated that a total number of 384 individuals have completed the researcher-made questionnaire. The sampling method is a combination of the sampling methods of simple random and cluster. The acquired results of the analysis of the data in the descriptive level suggest that the social identity of 94.1 % of citizens is at a positive and high level. The results of the test of the hypotheses show that the hypotheses suggesting the influence of the scale of use of cyber social networks on the social identity, individual identity and collective identity are confirmed and this influence is in a direct and positive form. The scale of use of cyber social networks respectively has the ability of prediction of variable changes of social identity in general mode (43 percent), individual identity (56 percent), unity versus external conditions (28 percent), individual feeling of one's individual psychological life (34 percent), collective identity (46 percent), commitment to value and normative order (44 percent) and belonging to social life (16 percent). The scale of the use of social networks has led to an increase in the social identity of the citizens of Tehran City.